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The story of Versace begins with Gianni Versace, one of the most renowned and innovative fashion designers of the 20th century. Born in Italy, in 1946, Gianni Versace grew up in a family involved in the fashion world — his mother was a seamstress, and he spent his childhood observing the clothing creation process. This sparked his interest in fashion and eventually led him to study design at the Academy of Fine Arts of Milan.

 

The first Versace perfume was launched in 1981, under the name "Gianni Versace" (also known as "Versace for Women"). The fragrance reflected the brand's style, with a floral and sensual composition, combining notes of fruits, flowers, and woods, being a direct reflection of the glamour and extravagance of the brand's fashion collections.

Over the years, Versace has significantly expanded its line of fragrances, both men's and women's, always maintaining the philosophy of creating sophisticated, bold, and luxurious perfumes.